Although the New Statesman magazine’s annual New Media Awards (NMA) don’t quite match up to the EFF’s annual Nepotism Award – nothing quite does – they’re still a rich source of humour and embarrassment.
Getting an NMA is the equivalent of getting an orange at half time from the coach of your village football team, just for turning up in the rain. But this year, even by its own standards, New Statesman appears to have outsourced the nominations to a team of satirical writers.
What else can explain one nominee, East Devon District Council, which is lauded for “using AJAX web technology” to “provide efficiencies in waste collections”.
Rubbish enabling rubbish, if you like.
But Garbage 2.0 faces a tough challenge from another nominee, Jimmy Leach, “head of digital communications” at 10 Downing Street.
“Since he started in his post at Downing Street,” we learn, “Jimmy Leach has transformed the government’s approach to new media”.
That’s remarkably similar to the boilerplate text Number 10 sends out to accompany Jimmy Leach’s forays into the real world:
“Since he started in his post at Downing Street, Jimmy Leach has transformed the government’s approach to new media,” apparently.
How? Well, “he executed the e-petitions strategy which has resulted in many millions of people engaging with the website. He has also instituted a series of podcasts featuring the PM and personalities such as Eddie Izzard, Stephen Fry, Chris Evans, Bill Bryson and more”.
Your taxes at work, there.