In 2003 the journalist Ron Suskind captured one of the quotes of the decade when he cited an unnamed Bush administration official as saying:
“When we act, we create our own reality. And while you’re studying that reality, we’ll act again, creating other new realities.”
On the web today, “political activism” has become a virtual reality game that anyone can play, whoever you are. To succeed, a campaign need not be reality-based at all: it can generate its own fictional cause, complete with symbolic heroes and villains. Eventually the “campaigners” bump into physics, or economics, or real electors – who may have different, more urgent priorities – and the “campaign” vanishes as quickly as it appeared.
But what’s interesting is the real world consequences of the virtual campaign can be the complete opposite of the campaigner’s stated goals.
For example, have a look at this exchange with Ben Scott. Ben is a policy director at Free Press. The outfit describes itself as a “national, nonpartisan organisation working to reform the media”. A goal is a media more responsive to citizens, and more accurate too.