Casting around for an example of the simple life to use in an Arab-bashing column, veteran columnist and editor Alexander Chancellor alighted on what he must have thought was the perfect foil to the free-spending Saudis.
It appeared right there in front of him, on his PC, nestling between some coloured balls.
Unlike Prince Alwaleed bin Talal, wrote Chancellor on Saturday, Google founders Larry Page and Sergey Brin “don’t have private jets, Rolls-Royces, yachts or any of the other pointless accoutrements of the super-rich”.
“Page and Brin each own nothing more flashy than a modest Toyota Prius, the environmentally virtuous hybrid car,” he explained, adding:
“Like the other princes of Silicon Valley, they don’t show off. They are eager to appear unpretentious and affect to like simple things. Theirs is a world of jeans, sneakers, Starbucks, and girls-next-door.”
Chancellor didn’t mention high school bops, the Everly Brothers or bobbysox, but it was clear he’d fallen asleep by his PC, dreaming of some forgotten 1950s film (or girl).
Then the blue ball bumped into red ball, and reality returned.