MusicStation, the service that aims to give unlimited mobile access to music worldwide for a small weekly fee, finally went live today.
The success of the venture, from British start-up Omnifone, will tell us a lot about whether punters are prepared to pay for digital music, rather than scoop it up for free. MusicStation is a Rhapsody-like service customised for mobiles: there are no extra data charges over the £1.99 weekly subscription, which goes on your mobile bill, and “file sharing” is encouraged – at least with other MusicStation users.
Omnifone has signed up the big four labels, made inroads into the indie sector, and has 30 carriers around the world. Today sees Norwegian-based Telenor, with 80 million subscribers, push MusicStation out first.
Founder and CEO Rob Lewis said the aim was simply giving people a service they can’t do legitimately today:
“Customers are forced to do this illegally now. We’re trying to give very easy access that’s intuitive, doesn’t need credit cards or wires, so they can discover and recommend music among themselves,” he said. “And artists get paid.”