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Facebook, Tesco and music platforms

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We all know why Facebook has such astronomical valuations. It is already as ubiquitous as Tesco. It is a place a billion people go to: whereas they only ever leave Google search, to go somewhere else. But people hanging around, poking, throwing cows, ignoring the adverts and goofing around doesn’t pay the rent. To increase revenue, Facebook needs to sell more stuff: products and services.

A Facebook music “dashboard” has long been rumoured: it would be a way of tying together disparate offerings such as eavesdropping on what friends are playing, streaming music yourself, or buying songs, ticketing or merchandise. A music dashboard is a subtle and relatively unobtrusive way of turning Facebook into a grown-up retail and services platform; an approach which borrows from the classic (Porter) Tesco philosophy of taking a tiny margin from a large volume of transactions.

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Facebook: Privatising the internet, one Poke at a time

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The world has been pretty slow to wake up to the power of Facebook and Google, web services with the power to make internet standards disappear faster than a Poke. But maybe people will sit up now. Mark Zuckerberg’s embrace and extend attitude doesn’t just encompass your data – but email protocols too. And there’s very little you’re going to be able to do about it.

At a typically oversold launch event yesterday, Zuckerberg complained about the “friction” generated by having to compose a simple email. You had to type a subject line in, he said, incorrectly, making people wonder if he’d ever used email himself. It’s too formal, he concluded. The poor love – I’m surprised he hasn’t thought about suing the developers of POP3 for emotional distress, as well as repetitive strain injury.

The Facebook plan is to integrate email and SMS into Facebook, into one great big inbox, which will be stored forever. And which will naturally drown people who are not on Facebook under a tide of real-time chaff – Web2.0rhea, as we call it here.

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I’m in privacy trouble … bitch

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Three weeks ago, Facebook unveiled a three prong strategy to monetize its active base of 50m users. (See http://www.theregister.co.uk/2007/11/09/facebook_analysis/.) It hasn’t taken long for one those prongs to go prang. Facebook’s privacy-busting referral scheme called Beacon is to be modified. If you buy something elsewhere on the web, this information is piped back into your … Read more

I’m a walking billboard… bitch

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On Wednesday, Facebook boss Mark Zuckerberg boasted that the “next 100 years” of advertising began here.

On the face of it, it looked like Web 2.0 had found its “Long Boom” moment. Facebook has yet to turn a profit, so Zuckerberg hardly seems in a position to advise other people how to make money – let alone place himself in a pantheon of historic business greats. In Web 2.0-land, merely “being there” is a substitute for having “made it”.

But then Zuckerberg is no stranger to bluster. This, notoriously, was the 22 year-old who had “I’m CEO…bitch” on his business card.

Behind the calculated bluster were a collection of ideas perhaps equally designed to distract the attention (no pun intended).

Of the three ideas Zuckerberg outlined, one in particular provoked horror and ridicule. It was to turn Facebook users, accustomed to its clean and spare UI, into human billboards. Advertisers could build presences in Facebook – at the moment, you must be a person – giving users the opportunity to “affiliate” with them.

“Users can become a fan of a business and can share information about that business with their friends and act as a trusted referral,” is how the company described it.

“What do the users get in return?” asked the IT commentator Nick Carr. “An animated Sprite Sips character to interact with.”

But Nick is forgetting that this cuts both ways – it isn’t a static picture at all.

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