Ever the master of public relations, Microsoft has always been able to figure its way out of a tight spot with the use of a judiciously leaked memo.
Remember when AOL merged with Netscape back in 1998? Time to take a leak. Remember 2000, when Symbian was stealing the thunder from Microsoft’s cellphone strategy? Time to take a leak. Remember when the antitrust settlement talks had hit a sticky patch? Time to take a leak. Remember when Microsoft’s security woes finally became an issue? Time, once again, to take a leak.
The purpose of these releases is to bolster morale and focus the staff – Microsoft always seems to need a No.1 Enemy – and inform the press that it’s on the case.
(The memos Microsoft doesn’t want you to read such as this one and these two, are always more entertaining and enlightening.)
And so it goes. We know you’re very busy people, so in the spirit of the excellent 500-word “digested reads” offered by some of our better newspapers, we give you the précis of the latest Gates and Ozzie memos.