web 2.0

I’m a walking billboard… bitch

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On Wednesday, Facebook boss Mark Zuckerberg boasted that the “next 100 years” of advertising began here.

On the face of it, it looked like Web 2.0 had found its “Long Boom” moment. Facebook has yet to turn a profit, so Zuckerberg hardly seems in a position to advise other people how to make money – let alone place himself in a pantheon of historic business greats. In Web 2.0-land, merely “being there” is a substitute for having “made it”.

But then Zuckerberg is no stranger to bluster. This, notoriously, was the 22 year-old who had “I’m CEO…bitch” on his business card.

Behind the calculated bluster were a collection of ideas perhaps equally designed to distract the attention (no pun intended).

Of the three ideas Zuckerberg outlined, one in particular provoked horror and ridicule. It was to turn Facebook users, accustomed to its clean and spare UI, into human billboards. Advertisers could build presences in Facebook – at the moment, you must be a person – giving users the opportunity to “affiliate” with them.

“Users can become a fan of a business and can share information about that business with their friends and act as a trusted referral,” is how the company described it.

“What do the users get in return?” asked the IT commentator Nick Carr. “An animated Sprite Sips character to interact with.”

But Nick is forgetting that this cuts both ways – it isn’t a static picture at all.

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Warner slaps Nokia for Web 2.0 swap site

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Nokia’s Music Store went live last week – but look in vain for anything by Led Zepp, John Coltrane, or Smokey Robinson. That’s because Warner Music Group (WMG) is refusing to license its catalogues to the phone giant, in protest at its Web 2.0 file swapping site, Mosh. WMG says Mosh is a hotbed of … Read more

Google scares parents away from using their copy rights

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Imagine if you walked into Scotland Yard to report a crime involving children, only to be given a telling off, before you’d opened your mouth, about the dire penalties for wasting police time. And that your complaints would be forwarded to a watchdog – and that you’d better come back with a lawyer.

That’s how a group of parents feel after seeing photographs of their kids defaced on Orkut. Members of Google’s social network created “mash-ups” of photographs originally posted to Flickr – adding text, some of which contained sexual innuendo, for children as young as five.

The upset parents turned to the provisions of the Digital Millennium Copyright Act (DMCA), which permits private copyright holders to deal with infringement, without going through a lawyer.

Now if you only read WiReD magazine or anti-copyright bloggers, you’d think the DMCA was only ever abused by corporate bullies: the Act is notorious for being deployed under dubious pretexts in a small number of high profile cases.

However, it’s also been used by thousands of individuals, including many artists, and remains the most powerful tool for the ordinary citizen to seek redress without expensive litigation. It’s a question of filling out a simple form.

Not that you’d ever guess from Google’s page for DMCA complaints. The web advertising giant turns the presumption of guilt back onto the complainer.

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Why ‘Microsoft vs Mankind’ still matters

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For all but three of the past 17 years, Microsoft has been involved in antitrust litigation with government agencies. That’s enough to wear anyone down. But as Europe’s highest appeals court delivered its judgement on Monday, I did notice some ennui – not from dogged old hacks, but from a new generation of pundits.

Take this example from former teenage dot.commer Benjamin Cohen – who was six when FTC first trained its lawyers on Redmond. After taking a pop at the at “anti-Microsoft lobby”, he declared on the Channel 4 News website:

The judgement is based on an old case and in many ways an old world – where Microsoft really was the dominant player in information technology

Stop kicking the kindly old man in the Windows outfit, he said.

It’s hard for it to have too much relevance today.

You’d think from this brilliant piece of insight, that there is hardly anyone left who uses Microsoft Windows or Office. Maybe, like the Acorn Archimedes, it’s a hobbyist system lovingly kept alive by a few, devoted enthusiasts! Benji even sounded slightly resentful at being torn away from Facebook (or Sadville) for a few minutes, to write about this piece of computer history.

But the question of “how we deal with Microsoft” is more relevant than ever for two very important and reasons: the second follows from the first.

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One-Click™ colonialism

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The music industry has a long and shameful history of robbing black artists of their rights. Now along comes some new software that will help speed up the job. Think of it as a sort of 1-Click “non-payment” system.

Liblicense is a project that Creative Commons hopes to integrate with MIT Media Lab’s OLPC, or One Laptop Per Child initiative. That’s the rubbishy sub-notebook designed for developing countries, that developing countries don’t seem to want very much. (Shockingly, the ungrateful recipients seem to prefer real computers).

The genius of the move is that instead of needing to hire shifty lawyers to bamboozle artists out of the right to be paid, Creative Commons makes the process not only voluntary, but automated, too. Liblicense will greatly ease the process of assigning a Creative Commons license to creative material straight from the desktop.

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Parliament must listen to the blogger in his pyjamas

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Parliament may soon be debating whether to legalise incest, reclassify insomnia as a mental illness, microchip all children at birth … or give pantomime actor Richard Griffiths a Knighthood. That’s if opposition leader David Cameron has his way. A Conservative Party task force examining democratic participation proposes that online petitions should help set the parliamentary … Read more

Public jeers at Ofcom’s Nathan Barley quango

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Ofcom has published the public consultation responses to its PSP concept. And they don’t make comfortable reading for the regulator.

The PSP, or Public Service Publisher, is a new quango that would cost taxpayers between £100m than £150m a year – handing out money to new media types for interactive websites, and other “user generated content” gimmicks. Ofcom loves the idea – and gave the task of investigating it two new media production houses who would stand to gain handsomely from the new gravy train.

Unsurprisingly, they thought a Nathan Barley Quango, or NBQ, was a splendid idea.

The public responses should be sobering, however. Most are skeptical of the need for the new quango, while many more are completely indifferent. And some are very scathing. Step forward, W Jackson:

As a self-actualizing media node, I welcome this redistribution of government funds from provincial luddites to new media ‘creative’ Sohoites.

Cool Britannia lives! The creative industries initiative was good but didn’t radically empower young creatives and their 360-degree thinking. Unleash the collective wisdom of new media and see us swarm!

If Tony had done this when he first got in (and I know how hard you tried, Ed) then thousands of people could already be employed – let’s use those redundant factories to turn out polyphonic ringtones.

Critics – like Orlowski at The Register – will complain that this is pork-barrel politics for tech. utopians. That this has no relevance to’ ‘ordinary’ people and their lives.

Well, I’ve had enough of that patronising rubbish. I’ve launched a post-ironic web brand – nar.ciss.us – that was created using the competitively-priced labour of redundant industrial workers. It shows that anyone can ‘get’ asynchronous java – even people from the North.

If anyone wants to brainstorm this – then twitter/IM/SMS/Skype/email me. I’m up for an ’emergent conference’.

Ed Richards’s initiative ‘gets’ new media on so many levels. Let’s flashmob this bitch up to escape velocity.

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Miliband goes mad for Web 2.0

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David Miliband, the environment minister tipped to be the next Labour Party leader by a friendly Westminster press, says “a new spirit” is afoot in the UK, brought about by Web 2.0.

Miliband said the web had polarised debate into competing extremities, where the truth was decided by whoever shouted the loudest. Traditional engineering values, where things work, had been replaced by a “Permanent Beta” mentality where the vendor tries to escape its responsibilities by selling the company before it has to fix its own bugs.

He also lamented the devaluation of expertise in favour of what he called “a permanent idiocracy”. He painted a picture of high streets decimated by home shopping, and an atomised and fragmented society that could only express itself by blogging into the digital ether. The political class, Miliband concluded, had a duty to temper this dark side of technology.

Impressive stuff, or what?

Of course he could have said all that – but unfortunately, he didn’t.

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Govt IT 2.0: self-nominated for glory

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Although the New Statesman magazine’s annual New Media Awards (NMA) don’t quite match up to the EFF’s annual Nepotism Award – nothing quite does – they’re still a rich source of humour and embarrassment. Getting an NMA is the equivalent of getting an orange at half time from the coach of your village football team, … Read more

Widget-fiddling at Nokia

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When one looks at the prime assets of the Nokia of five years ago, it’s alarming to see how many have been discarded. At the turn of the decade, the Finnish giant boasted a formidable reputation for reliability, security and ease of use. Now it’s thrown all three out of the window, with security being the last to go.

The diminishing reliability of these devices isn’t unique to Nokia, and it may be a consequence of having so many products, in so many markets, all at once. But engineers deep in Nokia we’ve spoken with describe how they grew weary at being conditioned only to fix a proportion of bugs. It offends an engineer’s pride to release a flawed product, but this became a way of life. There was simply too much to do.

As for usability, the company which pioneered an interface that helped popularize the digital mobile phone – NaviKey™ – now falls far behind much of the competition. With feature phones, Nokia’s interface has failed to evolve with the tactile and graceful interface of Sony Ericsson, for example.

At the high end, the story is far worse. The S60 UI initially provided Nokia with a clever bridge to the future, but it looks pedantic and cumbersome besides Motorola’s MotoRizr 8, let alone Apple’s iPhone. Nokia answers the perennial S60 user’s question, “Why so many clicks?” by adding extra hardware buttons, such as the slow and inflexible “Multimedia” key. S60 is incredibly poorly written in parts, but Samsung has demonstrated that it doesn’t have to be sluggish, by using its own chip to speed up its first European S60 phone. Yet Nokia has ensured most of its smartphone users have a substandard experience, by starving the devices of sufficient memory or fast enough processors.

It doesn’t augur well that the company’s skill at exploiting the emerging markets owes little to its recent R&D work: it’s succeeded with low cost models in China by dusting off older, more reliable, and easier-to-use technologies. In other words, it’s living off past glories, rather than looking to the future.

In fact, Nokia now appears to quite relish the complexity of its devices. Quite bizarrely, a company which had no need for an inferiority complex appears to have acquired one.

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